MOIC Digital · Business Development · Jan – Oct 2026
Selling Web3 marketing, one conversation at a time.
I joined as a junior BD in January and got promoted to mid-level in July. In my first 8 months I closed $132k across 9 deals.
- closed
- $132k
- deals
- 9
- average ticket
- $16.6k
- median sales cycle
- 18 days
- meetings
- 64
- proposal to close
- 36%
What I sold
Positioning and content retainers for CEOs and CMOs of Seed to Series B Web3 companies.
Outbound from zero
I opened and built relationships with founders and C-levels, through outbound and prospecting around the major industry events. I built the outbound myself. 1,591 accounts, 73% accepted the connection, 31.5% replied, 64 meetings, 81% showed up.
Promotion
Junior in January. Mid-level in July.
Where Roger came from
I taught myself Claude Code to automate my CRM. It turned into Roger, and Roger helped me close 2 of these 9 deals ($40k).
Leaving
I left in October 2026 to go my own way.